Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan by Sally J. Patterson and Janel M. Radtke

The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Stragetic Communications Planning for Effective Public Relations and Marketing by Laurie J. Wilson and Joseph Ogden

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions by Sandra Beckwith

Award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

This book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side.